Just in time for the holiday movie season, Regal Cinemas is debuting a new "dangerously cheesy" popcorn flavor.
The movie theater chain has teaming up with Frito-Lay to bring moviegoers Cheetos Popcorn.
The new movie treat teams up Cheetos-flavored popcorn and crunchy Cheetos and will make it's debut December 15 at participating Regal Cinemas in the U.S., according to Frito-Lay.
The companies tout Cheetos Popcorn as "The BEST Thing to Happen to Popcorn Since Butter."
The snack has been featured at other venues around the United States, but Regal Cinemas will be the first national cinema chain to feature Cheetos Popcorn.
"We are thrilled to partner with an iconic brand like Cheetos to deliver blockbuster snack choices to moviegoers," said John Curry, senior vice-president of foodservice for Regal Cinemas.