Bud Light beer sales may be spiking on Monday.

That’s when the company is launching a campaign that could win a lucky beer drinker Super Bowl tickets for the next 51 years.

The campaign is called Strike Gold. Bud Light is randomly placing 38,000 gold-colored cans in 18-, 24- and 30-packs of its 12-oz. beer cartons, through Jan. 13, 2017. Anyone who finds one of the cans, can then enter a contest to win Super Bowl tickets for the rest of their life, or up to 51 years. Click here for official rules.