Instead of revealing the new Oreo flavor, per standard Mystery Oreo release operating procedures, fans of the classic sandwich cookie can submit their flavor guesses for the chance to win $50,000 or one of five $10,000 prizes.
The cookie company is giving fans the opportunity to test the cookie and submit their guesses between Oct. 9 and Nov. 30.
On social media, many are already offering up their thoughts on the new flavor.
So I bought the mystery flavor Oreo's. Spoiler alert they're fruit loop flavored. Spoiler alert they're not very good.— Panicking Potato (@DaHomieJarred) October 10, 2017
Just tried Oreo's new mystery flavor. Tastes like Fruit Loops. Could also be Fruity Pebbles or Trix but I think Fruit Loops— Maxwell White (@MaxWhiteWXYZ) October 9, 2017