Columbia, SC (WLTX) As more evacuees head inland – hotels are feeling the strain – and shelters stand ready.

It was already going to be a busy weekend for hotels --with the University of South Carolina set to play the Georgia bulldogs on Sunday.

Bill Ellen, President and CEO of Midlands Authority for Conventions, Sports and Tourism said, ""When you throw the storm evacuation on top of that, obviously we had tremendous demand for rooms in the market."

So much demand – that finding a room now… may be nearly impossible in Columbia… and much of South Carolina.

At the Sheraton downtown– they've had to turn people away throughout the afternoon, It's a problem that state officials say continues miles up the road.

Nikolai Semenchine the Sheraton general manager

says "It goes up and down so we encourage people to call back and check with availability. Because it does change from one hour to another."

But Wendie Elovich and her mother Pia – are some of the lucky ones. Their entire nursing home in Bluffton… near Hilton head – had to pack up and leave for higher ground.

"Over 100 actually, all seniors, some in their 90s. Knowing that you have to move people with walkers, breathing problems, it is scary."

Now – they'll wait out Hurricane Matthew – whatever it brings… they're just glad to have a safe place to stay.