Macy’s invites customers to participate in its 12th annual Shop For A Cause charity event benefiting the March of Dimes, beginning on Thursday, Aug. 10 through Sunday, Aug. 13.

Macy’s Shop For A Cause is a four-day shopping event created to support the fundraising efforts of nonprofit organizations. Since 2006, the program has helped raise tens of millions of dollars for thousands of charities across the country. New this year, Macy’s partnered with the March of Dimes to produce a short film titled, “First Hug,” which can be viewed online at HERE.

For the seventh year, Macy’s has designated the March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national in-store and online beneficiary of Shop For A Cause.

Customers will be invited to give $5 to the March of Dimes at Macy’s at Columbia Mall, 7201-100 Two Notch Road, or online at and receive a savings pass valid for 20-25% off select regular-priced and sale items all weekend long. (Exclusions apply and offer differs online, visit for details.) Customers who give $5 in-store may also enter for a chance to win a $500 Macy’s gift card. Customers can visit participating stores for details and the official rules.

As part of Macy’s support for the March of Dimes mission to give every baby the healthiest start in life, Macy’s is also inviting shoppers to write an online letter of hope and support to a family of a baby in a Newborn Intensive Care Unit (NICU). You can write a letter HERE.

“Macy’s has supported the work of national and local charities through its Shop For A Cause program for more than a decade,” said Lauren Anania, Macy’s director of cause marketing. “Together with our associates and customers, we are deeply proud to again raise much-needed funds for the March of Dimes in support of families across the country, while offering shoppers four days to enjoy great savings.”

Macy’s has also partnered with the March of Dimes to produce a short film titled, “First Hug,” which shares the morning routine of a mother whose baby is in the NICU, reminding viewers that not all first hugs are the same. With 380,000 babies born prematurely in the United States each year, this video illustrates just one aspect of what those families experience. The video is posted online at, where customers can pen their letter to families.

Last year’s ‘Shop For A Cause’ shopping event raised nearly $1,300 to help the March of Dimes give more babies in our community a fighting chance for a healthy start in life.

For more information about Macy’s Shop For A Cause or to view “First Hug,” visit

March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and health information, visit and If you have been affected by prematurity or birth defects, visit the community to find comfort and support. You can also find them on Facebook or follow them on Instagram and Twitter.