(Gannett) - A Tennessee based baking business became engrossed in a Twitter war over the weekend roasting people who insult the snack.
MoonPies, long a forgotten snack brand consisting of a combination of marshmallow, graham crackers and chocolate, are made in Chattanooga.
It all started Friday when Twitter user KaelaDianne97 tweeted, "Nobody likes moon pies."
Moonpie responded. "Yes they do."
Things got heated fast:
One day later, another Twitter user mocked MoonPie: "Youre (sic) time is wasted managing a social media account."
MoonPie replied: "Buddy it's saturday night and you're talking to a marshmallow sandwich on the internet."
Buddy it’s saturday night and you’re talking to a marshmallow sandwich on the internet https://t.co/vniddPmGoC— MoonPie (@MoonPie) December 17, 2017
The tweet, caught in a screenshot by Business Insider, went viral with more than 216,000 likes as of Monday evening. The original Twitter user, @sigurbjornl, later deleted his tweet.
[In this tweet instead of being online I’m on a boat]— MoonPie (@MoonPie) December 8, 2017
Captain: MoonPie! The ship is going down
Me: Oh no
Captain: Send a tweet from your account asking for help
Me: I can't it wouldn't be funny
Captain: Dang it
Me: Did you see where we roasted this teen
Captain: Haha yeah
Regardless of the brand's critics, others took to defend the sandwich.
To say a moon pie sucks is like saying 4-sided triangle. A logical impossibility.— Tom Neven (@TomNeven1) December 19, 2017
I’m now following @MoonPie and getting serious laughs from this marshmallow sandwich company Twitter and if this doesn’t fit right in with the rest of 2017 I don’t know what does.— ampat (@ampat07) December 19, 2017
So the question remains, just who is managing the MoonPie Twitter account?
Several people have an idea.
I don’t know who is running the @MoonPie twitter, but they are a real American hero.— Regular Laura (@LauraHardyRadio) December 19, 2017