Former Carolina Panthers President Danny Morrison is joining the USC faculty as a professor of practice in USC’s College of Hospitality, Retail and Sport Management.

Morrison, who holds a Ph.D. in educational leadership from USC, will begin his new role as a faculty member in the Department of Sport and Entertainment Management on August 16.

“It was an easy decision to choose USC,” Morrison said in a statement.

“The sport management program is respected as one of the best in the country. I was always impressed by the caliber of students from the program who came to work for the Panthers, and the faculty and quality of work they are doing is excellent. I’m excited to take it full circle and join them in the classroom.”

Before joining the Carolina Panthers, Morrison was the athletics director at Texas Christian University, the Southern Conference commissioner and the athletics director at Wofford College. He began his career as a high school math teacher and basketball coach in North Carolina before moving to Elon College as a math instructor, assistant basketball coach, head tennis coach and assistant athletic director.

“We’re excited to have Dr. Morrison join our faculty,” said USC Sport and Entertainment Management Department Chair Matt Brown.

“His position, along with last year’s hiring of Susan O’Malley, gives our students the opportunity to learn from former team presidents from three of the five major North American professional sports leagues. Our department’s blend of former industry professionals and leading academics enables our students to learn theory and practice like no other program in the nation.”

Back in May, Morrison was in Columbia as he was honored by the South Carolina Athletic Hall of Fame with the Bobby Richardson Sportsmanship Award.