(KING) - T-Mobile says it will launch its own TV service in 2018, expanding its competitive focus beyond the U.S. wireless giants to target major cable and satellite providers with its latest “Uncarrier” initiative.

The Bellevue, Wash.-based wireless company says it will acquire Layer3 TV Inc., a Denver, Colo.-based television technology company started by cable veterans, leveraging Layer3’s technology and team to provide the underpinnings for the new T-Mobile TV service.

In a video announcement, T-Mobile CEO John Legere makes it clear that he will take on cable companies Comcast, Time Warner Cable, Charter, Frontier and Fox with the same competitive zeal that he has applied to Sprint, AT&T and Verizon.

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