Columbia, SC (WLTX) -- While some folks either stayed up late or woke up early this Thanksgiving holiday, others are waiting for Saturday to catch their deals.
If you'd rather sleep in than stand in long lines on Black Friday, there's always Small Business Saturday. Started by American Express, and even endorsed by the President, Small Business Saturday is giving cities a boost in business.
"When you're shopping at the big box stores online, your money goes and you might save a few dollars, but it's not going to help Columbia," Tracy Wright said.
Tracy Wright runs "Just The Thing" on Devine Street. And she assures shoppers local businesses are just as good as big department stores.
"In Columbia, the small businesses, we're buying right there along your Nordstroms, your Saks," she said. "Our buyers are right next to them at market. We're seeing the same thing."
And for shopping local you get a little extra.
"We have an advantage as a boutique where a lot of vendors want to sell to us specialty items that you can't find somewhere else and that's definitely a perk to shop local," Wright said.
But more importantly shopping at small businesses makes a big impact on the community.
"I really just encourage people to come out and support your local business. It's your fellow carpool mom who owns a store, it's your next door neighbor who owns a restaurant or a store," she said. "And really support the business because all of that money goes back into our community."
If you're trying to avoid long lines, all it takes is a short drive.
If you're an American Express holder, shopping locally could get you money. To see what local businesses are participating in your area go to shopsmall.com.