Berkeley, Samsung Electronics senior vice president of Samsung's display lab, shows a prototype of the YOUM Flexible display at the 2013 Consumer Electronics Show in Las Vegas (image credit Justin Sullivan/Getty)
Mary Nahorniak, USA Today
LAS VEGAS -- Samsung Wednesday introduced new flexible OLED screens, showcasing a variety of possible products and uses.
In a keynote address at International CES , Brian Berkeley, senior vice president of display, bent and wiggled a small, thin plastic screen. He showed a prototype device with a screen wrapping around the side, and a message being delivered to the long side, instead of the top of the device.
A video also introduced a possible future product that opened and closed like a book, with screens across both the inside and outside. Another product in the video showed a screen rolling out of a thin storage stick.
"This new form factor will really begin to change how people interact with their devices, opening up new lifestyle possibilities ... and allow our partners to create a whole new ecosystem of devices," Berkeley said in a news release.
Also during the keynote, Samsung President Stephen Woo announced a new Exynos 5 Octa processor, aimed at increasing speed and saving battery life. The Octa uses ARM Big Little processing technology.
To demonstrate the processor's capabilities, EA Vice President Glenn Roland showed racing game Need for Speed Most Wanted using the new processor in a Samsung device.
Several other partners also joined Samsung on stage, including Microsoft, HP and ARM.