American Airlines Introduces New Logo, Paint Scheme

2:58 PM, Jan 17, 2013   |    comments
  • (courtesy American Airlines)
  • The redesigned American Airlines logo (image courtesy American Airlines)
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Fort Worth, TX (WLTX) -- For the first time in over 40 years, American Airlines presented a new look for the company's aircraft.

A revamped logo and exterior paint for their planes "...are designed to reflect the passion for progress and soaring spirit that is uniquely American," said American's Chief Commercial Officer Virasb Vahidi, quoted in a press release posted on their website.

"Our core colors -- red, white and blue -- have been updated to reflect a more vibrant and welcoming spirit. The new tail, with stripes flying proudly, is a bold reflection of American's origin and name. And our new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, including the 'A' and the star."

American is set to start receiving hundreds of new aircraft later this year, including many of the new Boeing 777's, set to roll out at the end of January. 

Since entering bankruptcy protection in 2011, American soon after ordered 550 new aircraft, and all of the new planes will sport the new striped look, along with a silver mica paint, replacing the polished metal look the airlines planes were known for. 

The company also plans on updating the look of their staff uniforms, their online presence, and their American Eagle commuter aircraft will start flying under the new paint in February. 

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