USC Student Launches Online Thrift Store

7:30 PM, Jun 28, 2013   |    comments
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Columbia, SC (WLTX) -- Starting a business might be the last thing on the minds of college students, but one University of South Carolina junior is doing that.

"I can see it on top of a store one day that's my whole vision," said 20-year-old Shawn Beach. The USC retail major launched last November.

"Online is the new everything. Internet is bigger than the store. Anybody, one person can reach a million people with the internet," said Beach.  He says the site reaches more than 500 views a week with many of his customers coming from outside South Carolina.

"Everybody has a store, how would I stand out?" said Beach of his initial thoughts trying to start the online business. "I figure thrift is something I've always been interested in and it's getting back into the game now, a lot of people are doing thrift now, so I figure why not mix both."

Through the site he sells thrift, wholesale and original clothing and accessories with an urban feel. Next month he will begin to add art and home decor as well.

"I kinda go with the relaxed type of look I never try to get too flashy with what I wear I keep it simple but it's always fresh, kinda like beach flow," said Beach of his style.

It's not just about fashion, Beach says he obtained a trademark and business license and spent a year working with others to develop his site before launching it.

This fall Beach will begin his junior year at USC, and while sticking with classes is becoming more of a challenge with him traveling to grow his business, he says he's planning to stick with it and one day expand his brand beyond the internet and into the storefronts.

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