By Derry London, WLTX
(Updated at 12:55pm)
Apple is hosting an event in San Francisco today, where it's expected we'll see a new lineup of iPad tablets.
The company will likely reveal two iPad models: the standard version with a thinner, lighter design, faster processing chips and a better camera; and a new iPad Mini that will boast a sharper Retina display.
I'll keep updating this article as the live event happens, so keep checking back on this story for updates.
Apple is also expected to unveil a new Macbook laptop computer as well as details on the OS X Mavericks operating system for Macs.
As is their usual trend, Apple's online store was closed mid-morning Tuesday ahead of the press event, and likely will reopen when the announcements are completed later today.
(Updated at 1:00pm)
The on-hold screen with Apple's logo is gone, and a disclaimer on the live video stream came up.
That's gone now, and a new Apple ad is on-screen now.
And here's Tim Cook taking the stage. Opening with the Apple Developer's event coming in June.
Cook highlights some positive reviews on the new iPhone5s, and notes since the September launch Apple has sold more than 9 Million units. The most successful iPhone launch for Apple to date.
A video produced on September's iPhone launch day is rolling now... Typically these are shown at Apple events, kind-of a patting-ourselves-on-the back promotional.
Tim Cook moves on to iTunes and iTunes Radio: "iTunes Radio has 20 million users, who have played 1 billion songs in the U.S., in the last month."
Craig Federighi takes the stage to talk about Apple's OS 10 "Mavericks" - supporting extended battery life for an additional hour for online browsing, or an extra 1.5 hrs for iTunes video viewing.
Also touting better memory management, compressed memory usage, additional iCloud sharing and better external display support.
Federighi demonstrating working inside Mavericks, showing extended content available inside Apple's textbooks section for students, and sharing content with co-workers. On-screen notifications come up also from co-workers, and notifications from specified websites or social nets. Wraps up with a demo of an improved Apple Maps inside Mavericks, including sending route info right to your iPhone.
Federighi announces OSX 10 Mavericks is available as an App Store download, for free, for all Mac owners of desktop and macbooks produced since 2007.
Phil Schiller takes the stage to intro the new MacBook Air and MacBook Pro notebooks.
With Mavericks, the newest MacBooks will have extended battery life, faster WiFi, faster processor, and a new Thunderbolt 2 connector, for faster wired connections.
Schiller says the new MacBook Pro Retina 13" will start at $1,299, 15" will start at $1,999, a $200 price drop for both models. 13" Retina MacBook Pro is 3.4 lbs, 4th generation Intel chip, 90% faster than previous versions. Schiller: "you can watch the 'Dark Knight' trilogy on one charge."
15" Retina MacBook Pro will have faster processing, faster graphics, 8 hours battery life and faster WiFi. Again noting the price drop for this model: Now at $1,999, previous models priced at $2,199.
MacBook Air: 11" for $999, 13" for $1,099
MacBookPro Retina: 13" for 1,299, 15" for $1,999
Schiller introduces the new MacPro line of desktops, including a move away from hard drive based storage. All internal storage will now be strictly flash-memory based, up to 1TB of storage available internally. Along with getting away from HDD failures, it speeds the read-write so much faster than traditional disk-based storage.
The new MacPro will start at $2,999, is cylindrical in shape, and offers six Thunderbolt 2 connections, 3 USB 3.0 ports, dual Gigabit net connectons, and HDMI out. Will be available before the end of the year.
Internally updates include the latest quad, 6-, 8-, and 12-core Intel Xeon E5 processors, up to 64GB of RAM, dual AMD FirePro graphics chips with up to 6GB of dedicated memory, and up to 1TB of far faster PCI Express solid state storage (that's that Flash memory again).
Updates now being introduced to some of Apple's apps including iPhoto, iLife, and GarageBand. Includes cross-device compatibility and content sharing/editing.
Included in the Apps update is an in-depth demo of GarageBand. 64-bit Apple devices provide you with 32 tracks of audio. You can send songs from Mac to iPad via iCloud. New Drummer feature plays along but takes direction from you.
AlliLife updates with new Apple devices, and available for free to download today on all devices.
Now, a complete refresh of Apple's iWorks product suite. Now includes complete cross-device document management and sharing.
(side-note: Apple really hitting two points in today's presentation: Free. and Available Today.)
Demonstrations now of new features of Apple's Keynote presentation software update.
A new feature offered: Collaboration available for iWork and iCloud (cloud-based versions of the iWorks programs) Collaboration lets users work on the same cloud-saved document at the same time, seeing realtime updates across all users that are editing.
Apple refreshes over 20 productivity apps, and all are available for free today.
Cook re-takes the stage, moving on to iPads now. Talking about the success of iPad sales. iPads have become the dominant product in the Tablet computer field, with 81% of tablet users owning iPads, versus 19% of the market held by every other Tablet device out there.
Cook now tossing to a video featuring iPad usage and users.
Tim Cook moves on to improvements for iPad, calls Phil Schiller back to the stage.
Schiller introducing the next generation for iPad.
The new iPad Air has a 9.7-in Retina display, a thinner bezel (like the iPad mini), and it's 7.5mm thick and 20% thinner edge to edge. It's lighter too, now just weighing 1 pound, vs. 1.4lbs.
The new iPad Air has their recently introduced A7 processor, faster WiFi, 1080p HD Video, more.
It replaces the last full-sized iPad (model 4) and comes with the same connectivity options, memory configurations, and same prices.
Apple's new iPad Air battery is smaller but delivers same 10-hour battery life, making this iPad thinner & lighter than previous models. The iPad Air also offers LTE coverage, giving a boost to connection speeds via cellular services.
Starts shipping November 1st, starting at $499 for 16GB WiFi model with Retina display, and 16GB cell model starts at $629. Storage options for both the WiFi and cellular models have 4 levels: 16GB, 32GB, 64GB, and 128GB.
Pricing tops at $929 for an iPad Air 128GB with Retina and cellular.
The iPad 2 stays on the market, only with 16GB storage: WiFi at $399, WiFi and 3G at $529.
Schiller moves on to the iPad Mini introductions with a price drop to $299 for the original iPad Mini.
The new version of iPad Mini will include a Retina display, HD front-facing camera for FaceTime, the new Apple A7 processor, 5MP rear camera, lighter battery with 10 hour life, and start at $399 for 16gb WiFi, $529 for the cellular model.
Like the new iPad Air, the Mini comes with 4 storage space options, up to 128GB, and along with the cellular option brings the max price for a new iPad Mini Retina up to $829 with the 128GB storage option.