Big Heads Part of Changing USC Basketball Culture

Columbia, SC (WLTX) -- If you go to Gamecock basketball game this year, you might get a little extra to take home.

Posters and t-shirts are some of the incentives given out this season, but there's also something new in the stands of Colonial Life arena.

Giant heads.

You can look into the student section and see the super-sized head of Michael Carrera, Frank Martin, Beyonce, Ron Burgandy, and President Pastides.

Eric Nichols with the university says its all part of changing the culture of Gamecock basketball.

"It's fun for our staff, and we have a good time choosing which ones to do," Nichols says. "The students will make suggestions as well. If they make a suggestion, nine times out of ten we'll do it."

The students have a say in who's head they get to wave around.


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