Columbia, SC (WLTX) - Hundreds of miles away from the lights of Hollywood, the agency handling feature film Abraham Lincoln Vampire Hunter is in the heart of the Midlands.
"We are a full blown agency," said Christie Smith of Post No Bills, headquartered is in Columbia's Vista. "We have a very special niche of creative product and great perspective."
Smith handled the account for Abraham Lincoln Vampire Hunter. The film hits theaters Friday.
In one promotional stunt for the film, the firm produced a leather bound presidential journal. Inside, cut pages provided space for a silver bullet USB drive. The drive had the film's trailer pre-loaded on it.
"When you have something physical around you, you tend to think about it more," said Smith. "You may watch an ad for 20 seconds and lose it, but when it's in your hands, especially if it's something funny or clever, chances are you'll think about it repeatedly."
The journals, with bullets inside, were sent worldwide from Post No Bills' Columbia office.
"We are their audience. They want to promote the movie to essentially us, to you. We are able to utilize that," said Smith.
Despite their international exposure, the firm has remained faithful to where they call home.
They are the primary firm for the South Carolina State Fair according to Smith who is a Newberry native and USC grad. "It's going to be a crowd pleaser."