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Coca-Cola to Address Obesity For First Time In Ads

9:26 AM, Jan 14, 2013   |    comments
The World of Coca-Cola attraction in Atlanta, site of the soft drink giant's corporate headquarters. (image credit Doug Collier/AFP/Getty)
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NEW YORK (AP) - Coca-Cola became one of the world's most powerful brands by equating its soft drinks with happiness. Now it's taking to the airwaves for the first time to address a growing cloud over the industry: obesity.

The Atlanta-based company on Monday will begin airing a two-minute commercial during the highest-rated shows on CNN, Fox News and MSNBC in hopes of becoming a stronger voice in the intensifying debate over sodas and their impact on public health.

The ad lays out Coca-Cola's record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind - not just soda.

Coca-Cola says the campaign will kick off a variety of moves that help address obesity in the year ahead.