ATLANTA -- Kroger stores in the metro Atlanta area are implementing a new pricing strategy that will result in double coupons being discontinued as of September 21.
Currently, Kroger doubles coupons valued at .50 and below.
The company says it plans to lower prices on more than 3,000 products as part of a new pricing strategy. It calls the new strategy a multi-million dollar investment.
Coupons will still be accepted at face value with a renewed emphasis on digital coupons downloadable on Kroger's Web Site.
The new policy applies to Kroger stores in Georgia, Alabama and South Carolina.