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Columbia,SC (WLTX) -Blue Cross/Blue Shield will open its first retail store in Columbia this weekend.

The store is located at 1260 Bower Parkway in the Columbiana Station shopping center.

The store will provide service to current members as well as guide potential customers through the shopping and enrollment process.

While the Affordable Care Act's mandated open enrollment for 2014 continues until March 31, policies purchased by December 23rd will be effective on January 1st.

"If there are people that are out in the community that do not have internet access and they want that personal touch, they want that face to face interaction, they can come to our retail center here and we can help them through that process and provide that information to them," said Adam Myrick withBlue Cross/Blue Shield.

The grand opening is Saturday from 10 until 2pm. We're told Santa, Cocky and the Clemson Tiger will there.

Blue Cross has similar retail shops in Mount Pleasant and Greenville.

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