Columbia, SC (WLTX) Two of Columbia's Rock and Roll radio stations are merging into one, according to station owners L &L Broadcasting.
Stations Rock 93.5 and Classic rock, Fox102 are being merged to create the new station that's described by owners as "powerhouse mainstream rock station" and will be found on 102.3. It will be called the new sound of Fox 102.3.
"Rock fans are some of the most passionate fans of music, and they really appreciate a variety of sounds, eras, and music styles," said Mike Hartel, L & L's SVP/Market Manager for Columbia. "Now with the New Sound of Fox 102.3, they can find the very best the rock format has to offer, regardless of when it was made."
"We've given Fox 102.3 a complete makeover and all the vital signs are really strong. Not only will it reinvigorate energy and excitement into the station but will also thrive with the live and local team, " adds L & L Broadcasting Director of Programming, Scott Mahalick.
L&L Broadcasting is headquartered in Portland, Oregon.