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Columbia, SC (WLTX) - Richland County emergency crews are searching for a man who jumped into the Broad River Tuesday afternoon.

Captain Chris Cowan with the Richland County Sheriff's Department says the man pulled over his car at the bridge on Interstate 20 that crosses the river around 1 p.m. Witnesses then saw the men jump into the water below.

Cowan says the man was last seen bobbing while awake and conscious in the water.

Helicopters and dive teams all spent time looking for the signs of where he might be. .

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