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Apple Acquires 'Pandora of Books' Service BookLamp

Apple reportedly acquired analytics and recommendation engine BookLamp for between $10 and $15 million.

http://www.wltx.com/video/3698395537001/1/Apple-Acquires-Pandora-of-Books-Service-BookLamp http://cdn.newslook.com/3c/3cff43bbfbf6222b08cf2acadc256e0d/images/frame_ext.jpg Apple Acquires 'Pandora of Books' Service BookLamp Apple reportedly acquired analytics and recommendation engine BookLamp for between $10 and $15 million. technologyFinancegetty imagesnewslookgoodreadsTechCrunchAmazon 01:28

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