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Razorfish CEO: Back-to-School Season Now Starts on the Smartphone

The back-to-school shopping season will start on consumers' smartphones before it reaches the actual stores, said Pete Stein, CEO of Razorfish. Stein said that nearly 50% of parents and their kids will be influenced by digital commerce before they ev

http://www.wltx.com/video/3708590564001/1/Razorfish-CEO-Back-to-School-Season-Now-Starts-on-the-Smartphone http://cdn.newslook.com/e4/e489ce53c456424bba97e400d58fa72b/images/frame_ext.jpg Razorfish CEO: Back-to-School Season Now Starts on the Smartphone The back-to-school shopping season will start on consumers' smartphones before it reaches the actual stores, said Pete Stein, CEO of Razorfish. Stein said that nearly 50% of parents and their kids will be influenced by digital commerce before they ev FinanceyoutubeYahoo!razorfishnewslookBest Buy 03:15

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