ST. LOUIS – Lion’s Choice and Arch Apparel have teamed up to launch a collaborative streetwear collection.

‘The Pride of St. Louis Arch Apparel X Lion’s Choice’ line launched at 10 a.m. on Aug. 12.

You can find the gear in-store at Arch Apparel on 2335 S. Hanley Road, Brentwood and online at www.archapparel.com.

The collection features clothing and accessories, inspired by St. Louis’ iconic restaurant, Lion’s Choice, known for its famous roast beef sandwiches, crave-worthy fries, and frozen custard. Arch Apparel worked with Lion’s Choice brand assets to create a line for the whole pack, including a variety of men and women’s tees, outerwear, baby onesies, hats, accessories and more.

“Lion’s Choice is proud to be a St. Louis-based company for more than 50 years. With more than 30 locations in Missouri, it was paramount to collaborate with partners that share our values and ‘pride of St. Louis.’ Arch Apparel diligently promotes all things wonderful about this city, and many of their shoppers grew up eating Lion’s Choice so we’re thrilled to unveil the affordable streetwear collection.” President and CEO, Michael Kupstas said.

A launch party to celebrate the collection will be held on Aug. 19 from 2 p.m. to 6 p.m. at Arch Apparel. The Lion’s Choice food truck will be on-site for guests to purchase its famous roast beef sandwiches, crave-worthy fries, and more. Attendees can shop the Pride of St. Louis Lion’s Choice X Arch Apparel collection and enjoy drawings for prizes and giveaways.

“Lion’s Choice is our neighbor just a few doors down on Hanley Road, and we are huge fans. We look to collaborate with brands that have an iconic connection to St. Louis, and Lion’s Choice definitely has that. We really think St. Louis is really going to love this,” said Aaron Park, Owner of Arch Apparel.

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