Columbia, SC (WLTX) -- News 19 WLTX again is partnering with Midlands companies and organizations to help collect goods for area families that need a little extra support from our community.

This year we're expanding collections to include a fourth location each week.

Why are we asking for you to help?

Because in these times when we're all struggling to make ends meet, some families have fallen on harder times that many of us know or have personally experienced. We want to do what we can to ensure hundreds of kids in the Midlands will wake up to a happy Christmas Morning, and we need your help in making this happen!

Collections of new, unwrapped toys and non-perishable packaged food items will happen starting this Friday, in partnership with the Salvation Army, COMET, Santee-Wateree RTA, iHeart Media (formerly Clear Channel Radio,) and Walmart Stores.

Friday from 5:00am to 7:30pm at these Walmart locations:

  • Two Notch – 10060 Two Notch Rd., Columbia, SC 29223
  • Harbison – 360 Harbison Blvd., Columbia, SC 29212
  • Sumter – 1283 Broad St., Sumter, SC 29150
  • West Columbia – 2401 Augusta Rd., West Columbia, SC 29169

The donated items will help Midlands families who have registered earlier this fall for Christmas assistance from the Salvation Army of The Midlands.

With your help, we can make this Christmas a bright one for thousands locally.