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Target will start launching 100 Ulta Beauty mini shops in August

Target said the "shop-in-shops" will eventually launch at a total of 800 locations.
Credit: Target
In an earlier announcement, the Minneapolis-based company said the "shop-in-shops" will be about 1,000 square feet.

MINNEAPOLIS — Target and Ulta Beauty's "shop-in-shops" are now open in 13 Minnesota locations. 

The mini shop concept is slated to open at more than 100 Targets starting this month. The participating stores are spread out across the country, but they have a big presence in Minnesota. Check out the bottom of this article for a list of the open mini shops. 

Target first announced the deal in November, saying the shops will each be about 1,000 square feet and carry makeup, skincare and fragrances. They'll operate inside Target's existing beauty sections. Target said more than 50 "prestige brands" will be available in the mini shops. 

The companies are planning to set up the mini shops at 800 Target locations in coming years. 

"As the retail and beauty industries continue to evolve, we take pride in being leaders that continually redefine and elevate guest experiences," wrote Ulta CEO Kecia Steelman in a press statement. 

The announcement came at a time when the COVID-19 pandemic upended shopping habits; makeup sales got rocky as skincare sales went up.

MORE: In pandemic era's isolation, meaning of 'self-care' evolves

Ulta is the nation's largest beauty retailer chain. At the time the partnership was first announced, Target and Ulta had more than 100 million active loyalty program members across Target Circle and Ultamate Rewards. 

Out of the 100 mini shops, and 16 will be in Minnesota. Each will be around the Twin Cities metro area. 

Target said the mini shops are now open in these Minnesota stores: 

  • Apple Valley South: 15560 Pilot Knob Rd.  
  • Bloomington: 2555 W 79th St.
  • Chaska: 111 Pioneer Trl. 
  • Edina: 7000 York Ave S.  
  • Maple Grove North: 15300 Grove Circle N.
  • Minneapolis Nicollet Mall: 900 Nicollet Mall
  • Plymouth: 4175 Vinewood Ln. N.  
  • Richfield: 6445 Richfield Pkwy.
  • Roseville: 1515 County Road B. W.  
  • Saint Paul Midway: 1300 University Ave W.
  • Shoreview: 3800 Lexington Ave N.
  • St. Louis Park Knollwood: 8900 Highway 7  
  • Woodbury East: 449 Commerce Dr.

Additional mini shops are expected to open at these locations soon: 

  • Apple Valley: 15150 Cedar Ave. 
  • Eden Prairie: 8225 Flying Cloud Dr. 
  • Savage: 14333 Hwy. 13