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Perfume brand says cutting Black actor from ad was misstep

The recreated ad replaced Boyega with Chinese star Liu Haoran.
Credit: Jordan Strauss/Invision/AP
FILE - In this Monday, Dec. 16, 2019 file photo, John Boyega arrives at the world premiere of "Star Wars: The Rise of Skywalker" in Los Angeles. British perfume brand Jo Malone has apologized to Black actor John Boyega of “Star Wars” fame after cutting him out of the Chinese version of a cologne commercial he helped create. (Jordan Strauss/Invision/AP, File)

NEW YORK — British perfume brand Jo Malone has apologized to Black actor John Boyega of “Star Wars” fame after cutting him out of the Chinese version of a cologne commercial he helped create. 

Jo Malone London said in a statement to The Hollywood Reporter that the ad designed for Chinese audiences was a misstep and has been removed. The recreated ad replaced Boyega with Chinese star Liu Haoran.

Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. Boyega and his representatives also couldn’t be reached for comment.